ELEGANT YARNS INC. PRIVACY
WHAT INFORMATION DO WE COLLECT ABOUT YOU?
You can visit our website, read articles and other materials, browse merchandise and check on offerings without giving us any personal identifiable information. However, in order to provide users and subscribers with the most efficient and enhanced personalized service and attention, we may request information about you in certain circumstances and collect certain information automatically. We also use contact lists and other information which are obtained from third parties. For the convenience of all of our customers and to better serve you, we create and maintain a customer account that includes all the collected personal information we may have with respect to the individual. Nevertheless, you can update or correct your contact information or change your preferences about receiving offers and information from us at any time, including changing your preferences about sharing information with third parties.
Information You Volunteer
We collect personally identifiable information that you volunteer to us (such as your name, mailing address, e-mail address, phone number, age, gender, hobbies, family information and/or similar demographic information), when you subscribe to, or create an account with, one of our Websites, place an order through our Websites (see the section below for more information on subscriptions, account management and orders), enter a contest or sweepstakes through our Websites, request a catalog or voluntarily register on our Websites. Often this additional information is optional or requested anonymously in connection with a survey. Website visitors may register to receive our e-mail updates, or enter online contests and sweepstakes. Registration may also be required to participate in certain message boards, bulletin boards, chat rooms or surveys available on our Websites. Sometimes registration can be accomplished by submitting only a user name and password. Other offerings may require the submission of additional information. For example, our various brand Websites may ask which disciplines you enjoy most, surfing, skating or snowboarding. Registration forms will indicate what information is required and what information (if any) is optional.
Information Collected Automatically
We conduct market research so that we can continue to improve our brands and Websites. We might also purchase or rent lists of potential subscribers or customers from third parties. Those lists may include information on current subscribers or customers. This information might also be included in our database in order to help us serve you better, for example, by minimizing multiple deliveries, e-mails and providing information tailor.
WHAT DO WE DO WITH COLLECTED INFORMATION?
We use information you provide to fulfill your requests and
improve our websites, products and services. We may, from time to time, construct reports for advertisers, sponsors and vendors containing anonymous, aggregate
information about our users and subscribers, such as demographic, age and other online user information. This information allows us to provide content and
offers that are most relevant to our subscribers and users and to work more
closely with advertisers. We do not include any personal identifiable
information of our users in these reports.
To serve you better, we might also combine information you give us online, in our stores or through our catalogs. We may also combine that information with publicly available information and information which we receive from our Choice Partners or other third parties. We use the knowledge we gathered from the combination of that research to enhance and personalize your shopping experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes as we determine from time to time.
The user may, at any time, opt out of receiving such information by going to the unsubscribe page and following the instructions on those pages. We also use collected information to evaluate and administer our products and services, fulfill customer requests, announce sweepstakes/contest winners, respond to any future problems, such as difficulties in navigating our websites or accessing certain features, and to gauge user trends to determine what products and services are most popular with users.
We allow users of our websites to send articles or links by e-mail to other parties who may be interested in them. We do not retain any e-mail addresses (unless you are a member who has already voluntarily provided your e-mail address) of either the sender or recipient of such articles or links after they are sent, and we do not share “send a friend” e-mail addresses with third parties. Of course, we use personal information to allow you to subscribe online or to make product purchases on any of our websites. We and our technical and fulfillment agents, partners and consultants follow carefully proscribed procedures to safeguard credit card data in connection with your transactions and adhere to certain legal requirements.
HOW DO WE SHARE PERSONAL INFORMATION?
Personal information is available to Elegant Yarns, Inc. and the technical and fulfillment agents, partners and consultants who make our websites, products and services available to you. Anonymous information is available to our advertisers, sponsors, promotional, and business partners. We share your personal information with third parties only as described below.
Elegant Yarns and Its affiliates
Elegant Yarns may access anonymous, aggregate demographic data and any personal information you provide for internal marketing purposes.